I haven't been a Netflix subscriber for years. I cancelled because they kept cancelling all my favorite shows after only one season. Over the years I've heard the same from other people, that every time they start to enjoy a show, it's canceled. I've also heard that quality in general has gone to shit as they reinvested profits in corporate paychecks instead of their content and even cut costs from shows. Given all that, I'd already expect subscribers to drop. Add in higher prices and talk of ads and .. well I mean, that is basically just telling their userbase "please, unsubscribe". Idiots.