More than trust, I think is a question of down to the basics of marketing, and I'm assuming this is marketing (the VZ case I already said to GP, if it is charity just assume that and it's all ok, but have to be assumed if it is the case!).
Back to marketing of all VP money and the basics, you spend X to get Y.
We all know the X and until a better opinion, we don't know the Y and the Y must be known, otherwise we just throwing money away and can't improve if there are anything to improve.
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