I always recommend using H1, H2 and H3 tags to structure a post properly. Google have admit that there are zero issues with a page having multiple H1 tags though, so it won't affect rankings in either way.
However, readability is most likely a direct ranking factor so a well-structured post, optimized or not, is crucial for readability. Add a bit optimization to a well-structured post and you have a winner.
- It's that easy.
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Yeah. We all encountered those posts that were just a wall of text. It is tough to read.
This is all part of improving ourselves as content creators.
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I think this strategy is a winner.
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