Underutilized in that it's only treated as a social platform where its top asset is the attention of millions of people with a small amount of data used to sell advertising.
The most valuable asset in the world is data. Twitter is real time and easily parsable data collected from the entire world and all coming to a central location. It is the gold standard of data creation and collection.
Few companies are better positioned to analyze and use that data to create new products though AI/machine learning and robotics than Tesla. As a social network it isn't underutilized but the byproduct of the social network is wasted when their entire vision is to use it to make a few bucks selling ads.
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