I have seen quite a few of those malicious ads and I really hate ads on mobile. Even on desktop, sometimes they just block your way and I definitely try adblock or disable javascript to get rid of most of those ads. Only on sites like LeoFinance that I trust will I go through some ads.
I do think Hive is also a project already and all it's missing is the marketing. Of course, I think applications are the best ways to market Hive though.
Posted Using LeoFinance Beta