It'd be interesting to try and run a display ad campaign for Hive, operationally. The tools one uses to deploy them are highly centralized, so to even get started, you'd need to:
- Convince the community/witnesses/heavyweights to pass a proposal
- The proposal won't be cheap: probably six figures minimum to make any kind of lasting impression
Then someone has to manage the transfer of HBD into fiat to fund the ad buys. So it passes from the "safety" of the DHF into an individual or corporation's hands. Unless, of course, there's an ad server and platform out there that runs on crypto (likely there is something, but I doubt it's on par with the Web2 ecosystem).
How do you trust the centralized aspect of running an ad buy like this? How does one set goals and measure success? These are all questions that have deep and comprehensive strategies in the Web2 world... but I am not sure that the Hive governance and proposal community is ready to operate in that fashion (and maybe it never will, maybe by design).
I do think that Hive could benefit immensely from spending even ~5% of the DHF annually on smart marketing plays (approx 1M HBD). Getting support for that and organizing it would be just as challenging as the execution of the marketing itself, IMO. An automated, transparent project management and funds disbursement system would probably need to layer on top of it (e.g. a Hive based version of DeWork, perhaps).
Glad to see that other Hiveans are thinking about this though :) !PIZZA