All good Qs.
DeSo is its own chain with simple nodes: https://docs.deso.org/deso-nodes/running-a-node / monetization seems to revolve around creator coins for now, but check out focus.xyz to see the next gen ideas of what's being planned.
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Another question: While browsing these sites, how often do you come across content talking about the platform itself?
I'd say it makes up a fair bit of the convo. Most of the users seem pretty aware of the underlying tech. DeSo is particularly intense about it.
Talking about the platform nonstop while many huddle around and cheer is a red flag for me. I'd have to see for myself of course. Most clones do that. Overshadows regular folks doing regular things. Not a social network then. A club.
Yeah, it's good to see normal happenings going on—small talk, communities, etc. Farcaster's vibe has more of that in my experience, as they encourage the creation of community channels.
Lens is still a ? for me, but I've found niche dApps.
Add in a figurehead and you've got the makings of a cult. Especially when money is involved. Communities will have leaders of course. Many leaders create a booming populace. In this city, every store has a manager. No DMayor lol.