LeoAlpha: A New Series

in LeoFinancelast year


I've been working closely with our marketing organization in recent weeks as we develop the podcast and build out a content library on various platforms under the LeoFinance brand.

They have a lot of great branding ideas for LeoFinance. These span anywhere from developing a following on YouTube through the LeoFinance podcast to adding research assistants to the LeoFinance team through their freelancing organization to help develop more targeted contnet.

In a conversation with @forexbrokr and @trumpman, we discussed the early stages of this "Leo Research Division".. you may have seen a few of the posts that some of the freelancers have put out thusfar.

Freelance writers are pretty cheap these days when you deliver them everything they need to write an article (i.e. they are handed the topic, keywords and a featured image). Thus, we're trying out this little research division as a way to fill certain gaps in the content map on LeoFinance.io.

In our conversation, Forexbrokr and Trumpman were discussing another point of view: leveraging the writing talent on LeoFinance.

With @crypto-guides, I believe Forexbrokr is already doing an incredible job of creating high quality, SEO-driven content for the LeoFinance ecosystem.

I highly recommend checking out his work with that account and all of the supporting authors who contribute to it. I've been paying much closer attention to the initiative that they are all taking with Crypto Guides.

All of this got me into another discussion with the marketing org. How can we further leverage all of this writing talent.. we've got people like Forexbrokr heading up initiatives to get other great writers involved in generating high quality content.. we've got the new freelance team creating some hole-filling articles (targeted based on certain topics and their relation to google searches and SEO crawls) AND we've got the general population of LeoFinance: high quality people who've been in the blockchain space for a minute.

Introducing LeoAlpha

@acesontop is another amazing community member who headed up the initiative called "AskLeo"... this has since become a popular tagline that many use when drafting content that aims the audience at a specific topic and asks them to develop it further in the comments.

LeoAlpha is a little idea I have - that I highly encourage everyone on LeoFinance to steal - which is very similar to AskLeo.

I have a few ideas for developing an actual product behind LeoAlpha, but that will come later. For now, I believe we can use this tagline to target LeoFinance writers and researchers in the community to specific topics and cryptocurrencies with the explicit interest of generating alpha.

What is Alpha?

In investing, Alpha refers to excessive returns that one can generate (usually compared to some sort of Benchmark... i.e. Hedge Funds often compare themselves to the S&P500).

The term Alpha has grown in popularity - especially in the crypto space - as a term to refer to Alpha Leaks or generating Alpha... basically, we say Alpha when we mean that our aim is to generate a return (usually one that outperforms your typical return on something like hodling BTC, for example).

What is LeoAlpha?

I think LeoAlpha could develop into a similar series that "AskLeo" did - such is my hope, at least.

The idea for this came to me through the conversations I described above. Through those conversations, we kept coming back to certain ideas around hiring research teams and analysts - much like the typical Wall Street Hedge Funds and Firms.

But LeoFinance is no typical Hedge Fund... No Typical Firm...

We're a decentralized Web3 community. We are armed with the incredible technology of immutable content, tokenized engagement and blockchain-based interactions.

Our community brainpower is unmatched when it comes to generating Alpha.

In thinking about this idea, I looked back to content that generated very clear Alpha for this community:

  1. Shanghaipreneur showed us RUNE
  2. @jk6276 showed us AKT
  3. @nealmcspadden, @flauwy (and many others) showed us Splinterlands
  4. @trumpman & @empoderat showed us AVA
  5. ...

and so many more! Many examples of Alpha generating ideas that were shared in their very infant stages right here on LeoFinance.

What is Our Mission?

What I hope to create from this is a simple discussion piece. Much like @crypto-guides, @leomarkettalk, #AskLeo...

I hope that the community can take this idea of generating Alpha and run with it.

In each #LeoAlpha post, (from me, anyways. Feel free to structure it however you like) I will start by discussing the basics of some idea I've come across in crypto.

This might be something like an early-stage RUNE investment I've been pondering.

It might be something like XRUNE (which I participated in at the early-stage raise rounds).

It might be something like THOR (a new IDO on Thorstarter).

It might be something like discovering the next play-to-earn like Splinterlands

AVA, AKT ... you name it.

My posts will start as my introduction to the concept. I'll most likely have a bullet point list of questions I've generated from my early (and quick) research into the project - usually the quick 5 minute scrape I do on Twitter.

It isn't very time-consuming to put something like this together.

What we're doing is finding ideas out there in the crypto space. Then we're working as a community to pull on that thread and see if it leads us to Alpha.

Obviously, my time has become extremely consumed in the past 8-10 months. This is a good and bad thing. It's great because I've been building awesome applications with all of the devs involved with LeoFinance and CubFinance. It sucks sometimes because I have less time to focus on engagement here at the base layer (https://leofinance.io).

With so many more people on the team,

  • Admins
  • New Curators
  • New Devs
  • Virtual Assistants
  • Marketing Team (taking over post-production of the podcast)
  • Automation
  • ...

I feel like some time has been freed up to focus on one of the most important aspects of LeoFinance - Building Community.

Generating Alpha is more than just making a nice return. Sure, selfishly I would love to tap into the LeoFinance Community brainpower to generate returns for my own portfolio.. but more important than that: generating Alpha provides us with a deep level of value in this community.

Looking for Alpha is an "in the trenches" game. It bands us all together toward a common mission. On the tail end of that, as Alpha is successfully generated, the average wealth of the LeoFinance community grows. As that stat grows, so too does the buying power of this community and I think it's quite obvious that this has a direct link to the value of our community tokens.

Anyways, this is what it looks like when I vomit ideas onto the page. As @taskmaster4450 and others closely involved know: I have many such ideas and they are all sitting in endless list-formatted notes. I'm working on getting better at just delivering these ideas to the community so anyone can take up the mantle and run with them. I think this particular idea has a shot at becoming something valuable for the community, let's see where it leads us.

Expect a follow-up post from me with my first entry to the LeoAlpha series. I hope to see a lot of people get involved as we selfishly try to generate Alpha for ourselves and selflessly try to generate Alpha for eachother and the broader community.

Posted Using LeoFinance Beta


AVA and RUNE are two gems that I found about in their quite early stages. The only reason why I haven't leveraged them properly is my own lack of discipline and impatience.

#askleo has come out of laziness. I usually post long form content for Leofinance, but one day I wasn't really in the mood of getting into details on a topic that I honestly didn't had much data to develop upon.

Hence I created my first #askleo post and after seeing that such a short post has generated quite some engagement I decided to continue and than I've noticed that some other users have used the tag as well.

As stated many times on my blog, Leofinance is my favorite community and I have plenty of reasons to say that, one of them being your constant effort in making it better and enhance our experience.

Good luck with your work and thanks for the tag.

Posted Using LeoFinance Beta

Yeah it can be tough to leverage all of the opportunities that are out there and even the ones that are filtered and shared here on LeoFinance. Hopefully LeoAlpha can organize some of this information and help us all make better decisions when navigating the waters of crypto.

That’s a great story! You really started something with AskLeo. Same with TM and LeoMarketTalk.. I think there’s plenty of value in engaging posts vs. the stigmatized long-form content.. we need both.

Engaging posts are incredible for engagement rates and keeping people on the platform.

Long-form posts are incredible for growth and gaining more awareness for new users.

Posted using LeoFinance Mobile


Hmmm... you've got exposed. Mobile already?

Posted Using LeoFinance Beta

Posted using LeoFinance Mobile

You're teasing us...

Posted Using LeoFinance Beta

Brilliant idea Khal. I am always looking for the next Alpha. Rune and Luna are the two golden investments I made after coming across their projects on Leo Finance. I am 100% sure this is going to help so many out there, looking to build their portfolio and be updated on the latest stuff in crypto space.

Based on your subsequent post in this series, I will see how I can contribute to this initiative. Let the hunt begins!

Posted Using LeoFinance Beta

Finding an Alpha can be task full, but I'm sure there's more value to be generated through here.

Posted Using LeoFinance Beta

RUNE has been one of the best investments I’ve ever made in my crypto portfolio. I’m still heavily invested there and believe wholeheartedly in what they’re building!

LUNA has been a more recent success from something I’ve learned about from the LeoFinance community. I’m ready to see how our work can begin to focus on a more targeted approach to generating Alpha constantly on LeoFinance 🦁

Posted using LeoFinance Mobile

Everything you’ve said about Rune in this comment, same for me, even though I got in at 3$.

Posted Using LeoFinance Beta

The important thing is you got in and hopefully you reap some rewards.

Posted Using LeoFinance Beta

Oh I love it

Posted Using LeoFinance Beta

Great idea! Looking forward to seeing the first post and joining the fun too.

Also, it's really nice to see the shout-out to the @crypto-guides I also think it's a great initiative!

Posted Using LeoFinance Beta

Thanks! I think all of these initiatives being pushed forward vigorously will have a noticeable impact on LeoFinance’a KPIs 🚀

Posted using LeoFinance Mobile

Love it!

Posted using LeoFinance Mobile

More content can only help to push Leofinance higher. We need all the activity we can put together with some focus upon SEO.

There is no reason that Leofinance cannot move up the rankings if we keep adding a ton of content. Eventually that all have to get picked up by the search engines.

Posted Using LeoFinance Beta

100% agree. I’ve been following these initiatives far more closely lately and want to do what I can to help the community push them forward. The future is bright 🚀

Posted using LeoFinance Mobile

True, we make progress on that front for a while, then we relax a bit. But I think your reminders help

Posted Using LeoFinance Beta

Leoalpha, Askleo or any other content structure, what we need is good content. Trendy topics and in-depth analysis or even quick updates are extremely helpful for crypto enthusiasts. As you said, community building is key. Content will follow through long or short, good or bad we need words that provide message. One post a day keeps search engines closer :)
Great ideas all around.

“what we need is good content. Trendy topics and in-depth analysis or even quick updates”

Absolutely! I think we’re going to see a major uptick in high quality, evergreen content. I’ve seen the @crypto-guides initiative pumping out amazing content. We need more ground-up initiatives to push Leo to the next level

Posted using LeoFinance Mobile

Well, all good Khal. But, when am I getting access that "LeoFinance Mobile" tag? I see you using the mobile app to reply to these comments. It seems it already works fine. I have been waiting for a year :P Let me be the beta tester :D

Posted Using LeoFinance Beta

Haha very soon! Looking to roll it out on October 15th (tentatively)

I’m very happy with the app! Just want it to be more usable (less major bugs) before opening it up 🦁

Posted using LeoFinance Mobile

Ohhhhh I like this!

It’s gonna be yuge!

Posted using LeoFinance Mobile

Great idea! That's exciting looking forward to watching it unfold!

Posted Using LeoFinance Beta

Agree, great ideas, which us stand out in the crowd, if we get the word out

Posted Using LeoFinance Beta

Thanks! I'm excited to see where it leads us. I have a feeling it will turn into a great source of value for the platform itself and for all of us community members who decide to leverage any info we gain to find the Alpha lurking in the shadows out there!

Posted Using LeoFinance Beta

This is awesome and a great way to build content and awareness to LEO and all of it's projects along with guests to boost the popularity of it all. Love to see what comes of the project!

Posted Using LeoFinance Beta

Love it! This is where a lot of us go for all of the cutting edge projects, calls and concepts. MORE!

Posted via proofofbrain.io


Posted Using LeoFinance Beta



@allcapsonezero! This post was enjoyed so much by @trumpman they wanted to share some love from The Man Cave and sent you a tip!

Learn more about what we're doing with BRO in our community

This is a great plan and I must confess that a big chunk of my investments was in projects early spoken on LEO Finance site or in the weekly AMA. Coming with such insight and information for all the members from here should show them the value of it and can become a "service" in itself. I too have some projects that I've found about in incipient phases and could become good investments in time.

Posted Using LeoFinance Beta

True, a core value of the community is networking and shared vetting.

Posted Using LeoFinance Beta

Missed the trend of development here over the last few months. I'm back and will track it over. Looking forward to see #LeoAlpha thrive.

Posted Using LeoFinance Beta

Your going to be overwhelmed by the amount of changes, so practice your smiling ahead of time.

Posted Using LeoFinance Beta

This will really take leofinance to the moon in SEO, congratulations man for all you do with all the team.

Posted Using LeoFinance Beta

Information that will greatly impact my finances positively. I’m all for it. Thanks for even considering this because if you don’t do this, you actually have nothing to loose, but you recognize that carrying along the community in turn makes all of us better for it and in turn makes our projects better is really something. And I appreciate you for that. Glad to be a part of this community with you and everyone adding value in their way. Love you all.

Posted Using LeoFinance Beta

"Anyways, this is what it looks like when I vomit ideas onto the page.'

Looks good to me! This idea is centered around what I have always thought the LeoFinance community is all about, so what is not to like?! 🤷‍♂️

"I have many such ideas and they are all sitting in endless list-formatted notes."

Keep them coming! They will not all be "out of the park winners," BUT you can never know what seed might be planted for someone else's creative "juices" and where as a community they might lead!

Onward and upward! 🦁🚀

Posted Using LeoFinance Beta

I agree

Posted Using LeoFinance Beta

It really is a grassroots effort. The broader the base we can lay before things start to take off, the more sustaining power it will have when it DOES start building. Mass adoption of crypto is coming, probably faster than we know. With everything happening on HIVE and the explosion of Play2Earn, there's a big opportunity to capture a LOT of attention by having a broad yet current range of topics and articles to read.

I'm looking forward to participating in this and seeing where it can lead.

Posted Using LeoFinance Beta

Whatever it maybe we all hope for the best...

Posted via proofofbrain.io

I will be looking forward to it. I am sure I will see more of it in the leomarkettalk later when I check the chat.

Posted Using LeoFinance Beta

I am very happy to see continues progress from #Leo
Keep on the good things

Posted Using LeoFinance Beta

I really like the idea of research teams. This is also something that can drive traffic by nature to leo finance :)

As I'm still new in the community. I will do the best I can,to develop the community.

Posted Using LeoFinance Beta

Welcome to the community.
Look around and check out some intro posts

Posted Using LeoFinance Beta

Thank you

Posted Using LeoFinance Beta

This is me remembering a casual content I threw out far back and @taskmaster4450le came along to say something about a CRYPTOPEDIA and this idea somewhat sounds like it.

I think it's great because it will generate value, both in knowledge and obviously in earnings.

Will be anticipating your follow up post to know how to go about this one.

Posted Using LeoFinance Beta

I would like to be part of this. But my blogs is in hive. Ill await future updates.

If you write about finance, use the tag #leofinance in the tag box. Then it will show up on the Leofinance front page, where we can see it and vote on it.

Posted Using LeoFinance Beta

I like it a lot and I'll be trying to produce a 'Leoalpha post' soon. Thx for the initiative :)

Great idea and this is one of the most hidden value proposition of leofinance but one of the most important one: Being there where the action happens and being told about it !

As you mentioned, most of us invested in rune / Ava / Splinterlands thanks to our fellow members trying to educate us. This has value even if it is hard to nail it to a price.

Information is key and access to it is even more.

Excited to see this initiative come up.

Posted Using LeoFinance Beta

This is one of Leofinances core values to members. Networking and group vetting of projects

Posted Using LeoFinance Beta

Great, without marketing nowadays is like we don't exist, good job investing on marketing.

Posted Using LeoFinance Beta


Neologism, a new word.

Neo-khalism, Khal makes a new word.

Please forgive what may seem like effusive praise, but LeoPedia, LeoDex, and HiveStats were just warm-ups and things like Wen and LeoAlpha are just Khal’s way of keeping it Fresh


Posted Using LeoFinance Beta