The world’s largest card company just doubled down on its bid to capture the crypto market. Visa announced today that it has launched a consulting practice for financial institutions and corporate clients who are interested in cryptocurrencies, under the VCA arm of their business unit which specializes in analytics services around payment technology innovation like mobile payments and e-commerce solutions .
Visa, one of the largest payment processing companies in existence with over 4 billion cards issued per year and a market cap surpassing $500Bn is taking crypto seriously. They recently declared that they are looking to get into this new industry which has been gaining momentum lately--and not just because it's "cool." It seems like there might actually be something here!
Visa has invested in cryptocurrency and blockchain technology to stay competitive. They have doubled their partnerships with crypto platforms, increasing spending by consumers using Visa cards for purchases over $1 million since July 2018 when they first backed digital currency usage on these types of payment methods.
The survey also found that 40% of respondents were likely to switch primary banks if they offered cryptocurrency products.
Visa is on the lookout for crypto experts. In an effort to stay ahead of emerging technologies, Visa recently announced they are hiring 700 employees who specialize in consulting and working with cryptocurrencies-- many from within their own ranks! “We’ve seen incredible amounts coming into our office lately," said Sheffield, citing hundreds of clients looking into integrating this new form of finance as well as traditional banks trying out digital currency themselves.
Visa is well-positioned to help banks bring the benefits of crypto into their core products with its deep expertise in these new technologies.
The fight for the future of payments is intensifying. Visa, one of many card companies that are scrambling to make their own way in this new space and threatened by crypto-based payment solutions, invested $60 million into TRM Analytics--a blockchain compliance firm headquartered out New York City with offices worldwide including London where it was founded back up 2005 under R3 CEV's auspices as part a Investment Adviser registration number.
Russia’s central bank blockchain engineer Vitalik Buterin said last year - ‘If we look at how banks were able to create hundreds of billions worth or assets overnight using leverage then there isn't anything stopping cryptocurrency from being created on an exchange tomorrow'
Mastercard is doing all it can to stay ahead of the curve. MasterCard has launched a crypto rewards program and partnered with Bakkt in order for cardholders earn points on their purchases using digital assets as collateral - which they're able now thanks to Anchorage Digital Services (ADS).
Visa does not hold cryptocurrencies itself but instead partners up through this firm who provides custody services; first investing back when we announced our intention at 500 Million.
The concept of a central bank digital currency has been gaining momentum as countries around the world consider how they might use such an innovation. The first nations to introduce these types of coins were South Africa, Turkey and China with others likely joining them soon enough according to data from The Atlantic Council Institute for Advanced Studies.
Visa is banking on the bank of CBDCs to take off.
A few months ago, it was announced that Visa would be working with banks in order to create new products and services related directly or indirectly toward this emerging market- a thing called "cashless" economies which you may have heard about recently? They're everywhere!
Central banks around the world are spending a lot of time and effort researching what infrastructure CBDCs will use for consumer experiences, and how consumers can interact with them. We’ve helped these institutions start thinking about their role in preparing as we think there'll end up being several countries that go down this route," said Sheffield.
A global team from banking backgrounds have been working on figuring out how new digital currencies might function - including questions like "What kind or developmental stage does one need?" And they've only just begun exploring some possibilities within those parameters.
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