We could potentially have dapps provide info on creation and sign up numbers since they can track where the sign ups come from. They could potentially store wallet created through their service. They dont though. The part of the ideology here is to NOT collect any user information. (as far as i know from 3 sign ups i talked to).
They dont know which wallet is created from what origin.
The process is: User clicks ad, user comes to landing page, user clicks on sign up on landing page, user ends up on Hive.io sign up page, user clicks sign up option and is taken to wallet creation.
We track till he clicks to wallet creation. Once he clicks to create wallet we consider that a conversion. Since the dapps dont collect information its hard to track anything beyond that point. The onchain data after 2 months will show the actual rise of wallet creation so we will know precisely how many wallets have been created in time period of 2 months in relation to wallet creation prior to the marketing campaign and we can track their retention. That wont be completely precise but should give us concrete onchain data to reflect the marketing.
When it comes to retaining a leaving potential user, we might consider a pop up on landing page exit. That could work on the landing page but not on Hive.io. Devs im sure would not be willing to implement that.
We might even consider retargeting ads but we will need to discuss that internally to see the efficiency of it. We only have 2 more months of this.
Yes we track every step anyone on the landing page takes and on Hive.io.