Self-interest is a beautiful thing when it is put in service to help others. After all, if what we do helps others succeed, why shouldn't we benefit from that effort?
It's OK to go for the low-hanging fruit as we seek to add value to our own accounts as we add value to the accounts of others in terms of the content we offer. Without low-hanging fruit, we starve! Over the long term, our success depends on others succeeding. In this way, the whales need the plankton as much as the plankton needs it's own survival.
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