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It seems to me they are trying to attract people to Hive by expanding some of its core concepts to other platforms. One of their projects apparently lets you reward content creators on the likes of YouTube and Twitter with HIVE.

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Well, if they will reward creators from Youtube and other social media platforms, how are they going to generate rewards for themselves, since they do not have their own platform?

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I think they are doing that to increase the value of Hive itself. If they accomplish that then they get rewarded big time because they probably have a significant stake on HIVE.

HIVE has huge potential and once it goes mainstream a lot of wealth is going to be generated. Not everyone can see it because they lack long-term vision.

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