There are billionaires, Angel investors, Venture capitalist, Many different businesses/projects and many different. communities spend time on Twitter.
We lost our STEEM brand. Using #HIVE and $HIVE make people DYOR about hive.
It's like say you're regular News Paper reader and you keep seeing ads talking about Bali all time. Then that makes you w curious about Bali and then you go and do your research and might find it Bali is somewhere you want to visit or not. But you definitely have heard of Bali. It like Network effects and Word of mouth.
Twitter is like Citizen journalism and more people use #HIVE the people know about Hive.