Yeah and there's plenty of clicks when you get started with BTC (or any crypto) so there's so many places where folks will say "that's enough, sod this". Those that make it past the hurdle of setting things up still just think of the price of BTC in fiat but if we can just encourage people to buy a ledger, send their BTC there and not touch it for 10 years then at least that's one more person with exposure to it!
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