Injecting the work directly into a market/social setting, similar to how Youtube operates, is what sets this approach of content creation/consumption apart from the traditional approach. I call that traditional approach you mentioned up there the dinosaur approach though. It's almost obsolete, but still useful. For instance, people ask Siri for answers nowadays. They don't visit the site, the voice just answers. Or the consumer does a search, they're fed a solid answer near the top, click, skim, get answer, hit back button, pay no mind to the rest of the site or the potential for there to be more to browse, since those consumers are on a particular mission and everything else is just a distraction.
Over the years you guys and gals have maybe seen me talking about consumers here and more importantly, the lack of consumers. Those consumers are crucial in this setting. We go the way of Youtube the moment people realize what we actually do here and work to attract those consumers. When you look at the Youtube model, it's easy to see how that's the money making model. The dinosaur approach, not so much. Google is happy and that's about it.
And it's only common sense the content is supposed to point outwards and not inwards. It's especially important at the start when the goal is attract consumers with that outward facing content, so they come, then can't find a reason to leave, an continuously browse, like Youtube. There are many of us who've been pointing these things out for years. Often falls on deaf ears.