Google Search Engine Optimization Experiment

in LeoFinance5 years ago

gencoin_real_price_startup.jpg

Hm yeah, no idea what I'm doing

I received a DM from @trumpman directing my attention to a certain post on LEOfinance.

https://peakd.com/hive-167922/@hitmeasap/the-keywords-that-brings-most-organic-traffic-to-leofinance-io-hive

So apparently one of my posts is driving organic traffic to LEOfinance from Google, which is weird, and on top of that weirdness I've been asked to exploit the Google AI and pump up my numbers.

Very meta, much wow

So yeah this Startup show that Netflix bought is gaining a lot of popularity. My girlfriend says it's been on the top ten on Netflix for most of May and June, and people are asking about it on Google apparently.

By adding more keywords like "gencoin" "startup" "real" "price" I'm told that this will feed more traffic, not only to my blog, but to Leofinance/Hive in general. Eh, why not?

So I added some content to satisfy the search trends... I had it quoted below but removed it because I feel like that would throw the whole thing off. In any case, I feel like I added enough of the keywords to the original post to bump it up the ranks a tiny bit, assuming I did it correctly.

Unfortunately I only advertised it on Twitter, as I have very little social media presence anywhere. Better than nothing, I suppose.

gencoin_real_price_startup_2.jpg

So I added the following text...

Not sure if I'm undercutting my own work by copy pasting it to another post. I expect that @forexbrokr and @hitmeasap will pop in to tell me if I'm doing it correctly. This is about as much work as I'm willing to do for now before learning more.

Professional bloggers.

It's funny because all professional bloggers have to do stuff like this, but bloggers here on Hive are lazy as hell. Where else can you draw a salary for such little effort?

Do you have any idea what a "real" professional blogger has to do to get their name out there?

  • Find a target audience (and target them).
  • Search engine optimization.
  • Promoting yourself across multiple social media platforms.
  • Do a bunch of research so you don't make a fool of yourself.
  • Don't deviate from your niche.
  • Etc Etc (it's a lot of work).

Meanwhile...

Here at Hive our blogs are basically just weird shared diaries on a social media site. We just write about whatever we feel like that day. Very rarely do we ever have to reach outside the site, because users outside the site don't have any stake. We aren't looking for new users to read our stuff, we are looking for whales to notice and upvote us. The model is almost exactly the opposite of traditional blogging. Pretty weird honestly, but somehow it works.

I think this kind of goes to show that the outward facing dapps like Splinterlands (gaming) and LeoFinance (investing) have a much higher chance of drawing in new users, as these are platforms that aren't constantly preaching to the choir.

Is it possible to incentivize bloggers on Hive to face outwardly and acquire new users for the platform? Probably. Is that infrastructure in place today? Not even close.

This does get me thinking though.

What if I start taking this whole blogging thing more seriously? There are two shows on the current top 10 of Netflix that I actively watch. Wouldn't be hard to write about popular things that drive more users to Hive. I'd of probably written about Doge and and other meme coins (SafeMoon?) by now with these things in mind. Doesn't mean I have to give them a good recommendation: I could just slam them into the dirt like they deserve. High popularity topics drive more traffic. Something to think about I guess.

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I definitely think you should blog 'more seriously' as you put it. Your articles are better than the average blogger here on hive and most of them are worth the read. That is to us anyways.

I reckon it is a lot easier to preach to the masses outside than get people interested in your blog here on hive, so you're not doing badly at all considering your traffic. Then again, you hold a large stake so that probably helps too.

I think this kind of goes to show that the outward facing dapps like Splinterlands (gaming) and LeoFinance (investing) have a much higher chance of drawing in new users, as these are platforms that aren't constantly preaching to the choir.

I realized this too as at when I started blogging consistently again. Not big on games so don't know much about splinterlands, but Leofinance in my opinion has a bigger potential to reach outsiders than hive with all its offerings and its community

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With time we get enough content that would rank well. The problem is the offpage.

Retardo SEO people talk a lot about onpage. Like do great content, do this, do that.

It doesn't matter 98%. Most work is offpage, the work nobody honor and sees.

Everyone can Copywrite a 3000-word text that would theoretically rank good. This text will in 99% never rank.

Simple more spreading, more guest posts, simple more high-quality links. And yes social media shares bring something, only on aged, old and well-connected profiles. Normal shares are close to worthless.

More traffic means, better silo onpage + offpage work.

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External link building doesn't have to cost that much if done right. Especially as we have an army of writers at our fingertips who are paid by the blockchain.

We could fund it with upvotes, if none of the big hitters wanted to spend the Hive fund on marketing that actually offers value.

Just have to get that base of good quality content here first and then have a clear strategy around keywords that our link building needs to target.

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External link building doesn't have to cost that much if done right. Especially as we have an army of writers at our fingertips who are paid by the blockchain.

First, it is the most expensive part of any website. Sure you can use PBN or something else. But if you do real PR work it goes fast into a tenth of thousands.

Also, we lost years of domain aging with the split.

I think you have no clue about the topic on an industrial scale.

The question is not to rank useless user content. It is ranking a hole site on everything with smart branding and PR work. Leverage the time.

Just have to get that base of good quality content here first and then have a clear strategy around keywords that our link building needs to target.

sorry sounds like a noob strategy. It would be the most retarded to target keywords on average blog content.

Sure if we want parasite-host into penalty we could do it.

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Injecting the work directly into a market/social setting, similar to how Youtube operates, is what sets this approach of content creation/consumption apart from the traditional approach. I call that traditional approach you mentioned up there the dinosaur approach though. It's almost obsolete, but still useful. For instance, people ask Siri for answers nowadays. They don't visit the site, the voice just answers. Or the consumer does a search, they're fed a solid answer near the top, click, skim, get answer, hit back button, pay no mind to the rest of the site or the potential for there to be more to browse, since those consumers are on a particular mission and everything else is just a distraction.

Over the years you guys and gals have maybe seen me talking about consumers here and more importantly, the lack of consumers. Those consumers are crucial in this setting. We go the way of Youtube the moment people realize what we actually do here and work to attract those consumers. When you look at the Youtube model, it's easy to see how that's the money making model. The dinosaur approach, not so much. Google is happy and that's about it.

And it's only common sense the content is supposed to point outwards and not inwards. It's especially important at the start when the goal is attract consumers with that outward facing content, so they come, then can't find a reason to leave, an continuously browse, like Youtube. There are many of us who've been pointing these things out for years. Often falls on deaf ears.

To me the main focus of SEO should be just writing what others are talking about, but not necessarily blogging about.. shit that multiple Facebook friends are talking about, but it itself isn't worthy of a larger discussion... But people will still google for when they wonder why they keep seeing people talk about it. That's what the SEO game is really about.. I've seen quite a few posts from hive pop up in my Google results, often from the various frontends, even my project.. probably because it's content that's on 20+ different websites (each frontend). I wonder tho, at what point does the number of frontends start counting against SEO. But hey, get it while it's hot!!

I also wonder if canonical links could help here also... linking the original source to the frontend that it was posted on, etc..

Tell me why I registered this 4 days before your original Startup post...
https://hiveblocks.com/@araknet

LoL

I honestly don’t know if what your doing will work, but I think trial and error is a harmless strategy in this setting. Leofinance talked about SEO optimization months ago, but Khal and his team are only humans, so I suspect that project is on a back burner somewhere.

I think you hit one point squarely on the head though, you play to the audience which pays you. I write a lot here on Leofinance, and I can attest to the lower rewards earned from writing general explanatory articles about crypto and DeFi, which should bring Newbies to the platform, versus the higher rewards I get writing about Leofinance or Cubfinance. And your right, the articles explaining CDP’s require research and much longer periods of time and effort.

It’s challenging to be an expert or even an authority on DeFi because it’s constantly changing. The irony is that the financial rewards in the niche are exerting extreme evolutionary pressure on small projects and startups, so they evolve rapidly. But larger projects are content to rest on aged, but battle tested code. As a writer and student, my job is fascinating, but unequally rewarded.

Another issue I think is getting and giving feedback on SEO optimization. Leofinance, Khal, once mentioned buying or leasing SEO optimization software, but the idea was backburnered. As a content producer, I would be happy to change, but I would want numerical feedback to guide my changes. I read the same article you mentioned, and it was a diverse group, but the big Google responses seemed to be keyword heavy like airdrop or PPP with no real impressive content or style for some articles, or the post was about an incredibly popular subject like PPP Loans or breaking news Safecoin, or something. I didn’t gleen any structure or guidelines I could incorporate, other then possibly listing keywords which may or may not have anything to do with my content…or did I miss something.

What do you think?

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You're definitely right that rewarding posts based on stake-weighted upvotes is encouraging posters to "preach to the choir", which likely ultimately limits the reach of the platforms (and the value of the tokens). Would be interesting to get a voter set up w/ a nice chunk of Hive or Leo that votes based on total impressions to the post, regardless of whether those readers upvote, have any stake, or indeed are even logged onto Hive. Could help reward those who are posting content that is relevant to a wider audience. Would need to figure out how to prevent abuse, filter out bots, etc.

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Here at Hive our blogs are basically just weird shared diaries on a social media site.

This happens because a lot of garbage is brought from facebook and the other centralized social networks of the web 2.0 and here they are rewarded with money, as long as this continues to be rewarded, there will continue to be meaningless blogs.

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