I agree the fees are irelevant. It can be seen as the premium you pay to use the best product. Like in other markets too.
And there is also L2 on eth (optimism, argentum, ...) offering fractions of costs for transactions at high speed.
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Almost negligible on L2. It's crazy! Although I prefer Hive because of the better user experience. Maybe the merge will change that for ETH. In any case, L2s are there.
I love Hive too. I am emotionally attached to it (I joined Steemit in 2017). It has also a great regular user base.
But for mass adoption and integration into RL I would place my bets on ETH. They invented smart contracts, nfts, ... right? Although Hive can be an important player too. Let's wait and see.