I'm usually better at preparing posts, but lately I hardly have time to breathe, but I wanted to have my say on a topic that I believe is of fundamental importance
I think the IDOs are perhaps one of the best things made and developed in recent months, and I think they can only benefit CUB owners.
- They increase the use cases of CUBs
- Increase burning by decreasing inflation
- Increase marketing and awareness of CUB and consequently the user base.
and a thousand other advantages
From my point of view CUB is a wonderful project and what has been done so far is incredible, in these months I have had a lot of commitments in the real world but I have continued to follow the developments every day and I have continued to increase my positions.
From my point of view the work done has been amazing, but I think there is still one aspect that needs to be improved, and I know I'm a pain in the ass, but it's the marketing.
Today I looked at the number of subscribers and views of the AMA.
We don't even have 1,000 subscribers on the YouTube channel, and the views often don't reach 150.
Probably a large part of the audience (myself included very often) is waiting for a post written by leofinance or some user explaining everything that has been said, but the readers are always people linked and connected to the community.
I think one of our biggest problems is that a user who doesn't know us has very little chance of discovering us. The IDOs will certainly be a very strong boost, as will all the initiatives promoted by our users, which I appreciate enormously, but from my point of view they are still not enough to express the potential that CUB has.
I think a good idea would be not to wait to be discovered but to be us to be discovered, perhaps spending a few thousand dollars to make some video where everything is explained by some successful youtuber in the crypto world, which will be seen by the infinite and heterogeneous users present in the crypto world, from the neophyte, to the Boomer, to the expert user, I think it would be difficult for a youtuber to refuse a collaboration where he is given a few hundred dollars of CUB just to expose our project.
I myself would gladly donate a small commission from my CUB proceeds to sponsor marketing, and I believe many other users
People, even successful ones make videos for airdrops of shitcoin where they earn maybe $10.
And these videos are seen by tens of thousands of people, maybe only 5,000 participate, and maybe only 500 delve into the project, and maybe only 100 are really interested, it doesn't matter, it's still 100 more users coming from a different ecosystem than ours, which has to be multiplied by the number of collaborations.
I've never liked the speech that was still made in the days when we were just a clone of other realities, where it was said that it made little sense to do marketing because we had nothing different.
In DeFi I see an infinite number of clones but some are having incredible success and others are declining, while offering the same product, and the difference is all in the marketing.
I also believe that today CUB has a unique shape and has become a project unlike any other,and I believe it is right that the world discover us.
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Read how this all have started with Toruk
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Wow! I would never have believed that this post could have this incredible visibility and even be voted with a Toruk! thank you so much, it means a lot to me!
Hi Rico!
Thank you for the great ideas on Marketing and I completely agree, we do need to get our name out there.
Name and Brand Recognition is a first step. Studies show that when people recognize a logo and a name it is easier for them to trust. This has been well studied and why we see so many billions pumped into marketing by large corporations who know that Marketing isn't about an instant ROI, but about becoming and trusted name in people's brains.
I also wonder if we should create a Leo and Cub fund that people could allocate some of their rewards to.
As I am just getting started working with the LEO team, but let's bring this up again soon!
Also in the meantime, keep using that logo and saying that name.
We can not wait to be discovered.
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I think it is of paramount importance to turn to well-known YouTubers, it is one of the most powerful marketing tools available today, seeing a familiar face doing something and explaining something creates a trust in the project and a desire to be part of it.
It also shows in an extremely simple way how to move around the platforms and what to do dynamically.
I'm not talking about making advertisements at the beginning of the video, but real videos on CUB made by users with channels dedicated to cryptocurrencies that address their audience.
I'm sure it can be a winning tool and it's really important to use it, and I think it's time to start doing it.
As I wrote in my post I know very well that a lot of work has been done and even the IDOs themselves are a boost, but I think the time has come when marketing can no longer be neglected.
I also believe that in no successful project can marketing be neglected or put on the back burner.
We can not wait to be discovered 😊
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