Absolutely brilliant post. I've always hated using JUST HIVE tags as it's a closed system, but wasn't sure what to use in the few times I've been on Twitter.. ugh, another social media. Bottom line is we DO have to all work to promote it so doing it properly helps. Trying to promote on Twitter at least once a week.
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Twitter users in general are a good cohort to aim at, more educated and younger than the population as a whole, and everyone's trying to hustle on there!