Well, FB is not the only player in this field. He has said his piece. It will be more interesting when the other big players (Google, Twitter, Microsoft, Apple, Intel) add their five cents.
But this buzzword is perfect to divert all the profits these corporations have made so far into something even more abstract.
But then there are the small players with their decentralized networks and services. It will be even more fun because the next round of investment has begun with this buzzword.
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