I have found Hive to be very social, but a lot of the social stuff has happened off chain, and I think threads is starting to bridge the gap. Beechat was an attempt but I think it's still way too immature and there isn't as much interest, nor is there a way to monetize it.
I don't like to say it because it falls on deaf ears but our outreach has been ABOSLUTELY HORRIBLE. Dropping links on a platform that shadowbans all links off platform...great idea. And then we monetized that behavior with posh. Trying to drag our friends onto a platform promising riches when it sounds like a scam even if it isn't?
I like what some of the Leo team is doing by getting involved in other people's spaces to talk about adjacent topics (NFTs, web3, crypto scams, crypto news). I also think about how wordpress grew. People shared their blogs, they didn't try to bring other people onboard to write blogs. We are leveling up right now I think. Very much so and threads makes it easier.