Here's another idea.
If you are posting a long format post on HIVE today start the post with something like:
"Before we jump on todays post I want to invite you all to come and start using INLEO, a UI on the HIVE blockchain that allows you to microblog, earn HIVE and LEO tokens on top of it (link)"
Something on those lines.
Also, if you are posting something on HIVE, remember to use INLEO to upload it!