I was reading a recent post by the @leofinance team on their meeting with a an AI-driven, content strategy company, which is likely a very good investment and if engaged, will hopefully attract more eyes into LEO and onto the content creators there.
Marketing is one of the things that has always been lacking in the community, but with the renewed energy and focus toward second-layer applications and communities, there is a fresh drive. Marketing is difficult in a decentralized environment as it is expensive and while everyone wants it, no one wants to pay for it. Even the proposal that looked to get some funding for Brave adverts didn't pass muster. However, the LEO consideration is a little different. Well, it is what it kind of should be everywhere, where the community content itself is leveraged for increasing traffic and eyes on the content.
Up until now, the community has largely relied on word of mouth and shares, but for various reasons, the Hive community isn't a big driver of external connection - part of it could be down to a lot of people not being active on centralized social media platforms, another part could be embarrassment or sensitivity due to the financial aspect, a large part is probably due to the desire for anonymity and inviting in friends destroys that, a part might even be to greed, where the more people in, the harder the competition for HIVE. Whatever the reason, approaching and onboarding onto Hive is difficult for many of us.
The approach Leofinance is considering would be a driver for the best authors and content creators in the LEO community to be able to improve their content for ranking and of course, have the chance to increase their viewership. The return for LEO is great content that brings traffic in to build and support the community and increase its value.
This is a centralization of the content pool in some regard, as what to create becomes somewhat suggested by the platform, but this is the benefit of ownership. It also doesn't force anyone into a particular topic or mold. However, what it will likely do is improve the level of content for key authors, which will increasingly spin off content from other users two. This creates a content mass where there are various pools of content forming around a range of topics - which creates the "rabbit holes" for the interested to follow - and gives opportunity for feedback loops where one piece of content leads to another piece of suggested content on the platform. Little crumb trails to follow and Time on Site.
What would be interesting to see is if not only a larger viewing audience arrived, but if some Leo content authors could be turned into "celebrities" of some kind. For a long time I have mentioned that it would be great to be able to have some content creators focused on and exported externally as beacons to attract new audience and participants. This is what the inflation pool should at least be partially used for - but there is of course resistance to this as whenever someone earns too much too regularly, they will be attacked for it. This is understandable too, as up until now, there is very little feedback as to what is working as an attractor and what isn't, which means the high rewards are unjustified.
The other thing to consider in this regard however is that what gets hits and attracts new audience, isn't necessarily what keeps that audience engaged and coming back for more. There is a reason that some content creators on Hive get more engagement than others regularly, which is generally because they have worked to build an audience around who they are or how they have built their persona or character. Time on Site is an important metric for advertisers and while it is great to have a lot of short content, it takes a lot of short content to be created and consumed.
Part of the reason I write the length I do is because few others do and, I have built up an audience who reads and often takes the time to comment. If you consider that a 1000 word article takes about 7 minutes to read, a hundred readers means that they have spent 700 minutes on site collectively. If 10 of them spend 10 minutes in the comments section (which is likely for some of the comments and replies I get), that adds another 100 minutes to the total. This means that one piece of content has provided 800 minutes of engagement with the site - even if it is not direct engagement with the author. Video content leverages this by having autoplay content that people forget about and have it playing in the background.
Now, if you imagine that there is an increase in users on LEO by 100 users and each day they consume 10 pieces of content with one of them being something meatier in length, They might spend 30 minutes engaging with the first 9, plus 30 minutes engaging with the longer content. That together would add 100 hours of LEO consumption time in a day. Not only this, some percentage of those users will also create content from their perspective and add to both the creative mass and the potential reach.
Once in gear with some level of content focus points, the platform starts to get consistency in both content delivery and in audience participation, which in turn spins off into Time on Site for advertisers as well as a lot of potential for syndicated and quoted content across other media. This builds LEO's reputation in the industry, as well as building individual authors who become nodes for other authors to leverage as a point of content for new viewers too.
In regards to the AI tools, I am unsure if they would align with my own style of writing, but it doesn't mean that I won't benefit as an author from those who do attract others in. Optimized content is great and should be encouraged, but what really gets people engaged long term is the personality behind the content itself - it is that who people spend their time talking to and getting to know, it is those they check in to see each day and most importantly, it is them who form the basis of a community that an individual will consider investing into. This is why I have always been pretty skeptical of the "rate each piece of content individually" approach, as it takes out the continuity required for building personality. Many may disagree with this though.
Content is a massive draw point, as is the ability to reward content, but when it comes down to the successful future of any social platform, it will come down to being able to not only attract, but retain users long term, which almost invariably means engaging their emotions. While some platforms run on drama and outrage, LEO can run on the emotions surrounding money and the desire for most people to want more of it or, understand it better. This can be driven by greed or FOMO, the will for financial freedom or, the understanding that the current economic practices are unsustainable and a new approach needs to be investigated - but whatever it is, it takes work to build the relationships and in this, the AI can only take us so far.
There are so many aspects and potentials to this, it is exciting and I am glad the @leofinance team are exploring the options and approaching their community as one worth investing into and building. Nice work investigating this tool as well @Nealmcspadden and @Khaleelkazi and good luck!
Taraz
[ Gen1: Hive ]
Posted Using LeoFinance Beta
Sinceramente, veo a LEO dando el salto en el marketing. Solamente, hay que esperar el momento correcto y demostrar de que estamos hecho para impulsar el proyecto.
I agree definitely worth investigating as more eyes on Leo is more eyes on everything else once they investigate the site further. There are opportunities and turning over stones finding them is great to see. Seems crazy that Leo has been around such a short time and doing things that the main site Hive should have been doing many moons ago.
Posted Using LeoFinance Beta
I think that if there are enough loopbacks, there will be a lot of organic growth laterally across the second layer apps, as well as vertically as they expand their own niche ecosystems in depth.
!ENGAGE 20
ENGAGEtokens.I couldn't agree with you more. It's unusual that Hive is still in diapers in so many things.
Well, I wreck that metric. I often have your post in two tabs and sometimes it sits there for an hour until I've formulated my response.
You see, for me, thoughtful content requires thoughtful response. I am not writing much lately, but I do comment quite a little, and have standards to that end.
I really like the idea and practice of what LEO is doing with this and other initiatives. I don't think it's anti decentralized at all. I think communities, all communities, need some central authority to be successful. It's the blockchain that is necessarily decentralized, not the communities or apps that are using the chain.
Note to self: Spend more of my time allocation with LEO.
Precisely. This is why I write in such a convoluted manner and include 12 unrelated topics - it is all part of a much larger plan for the platform ;D
I hope that I didn't come across on this being a negative in the post, as this is definitely necessary for individual second-layer projects to thrive. They are effectively businesses and aren't open to public decision making, unless they choose to be.
It is worth staying in contact with.
Posted Using LeoFinance Beta
Good to know I'm part of the statistic of user that spend time reading these posts and even time to comment of them.
It's interesting to see what are the options for the future. Attracting more traffic to a particular community, could mean adding to the pool of funds available in the platform and the growth of many other accounts. There's the added benefit of potential new users. Also creating more content that is helpful or provides some insight about topic which remain unknown to most people.
I wonder how harmful the aspect of centralization could be. Having traffic directed towards a community would reduce the visibility of other communities and user. However, I think it that if the tools exist to bring more eyes to see posts of any kind, most communities would opt for adapting to this ideas to generate all the traffic they can. There's an audience for every type of content around here after all.
This is the article that finally got me to keep an eye on @leofinance. There's so much to learn around here and so little time.
A huge benefit to Hive's second layer is that everything built upon it can add to the value of the ecosystem and the core, while still being very independent and privately owned. In time, this builds a portfolio of experiences that stabilize the entire community, while staying within their niche. It is very cool and I hope that the devs start working hard toward it.
The communities are effectively centralized businesses, but they exist in a ddecentralized space. They make their rules. @khaleelkazi owns LEO (as far as I know) and can effectively make decisions by himself. However, he understands the value of his stakeholders too, which means he includes a lot of them in the decision making processes and the wider community in the discussion. It creates a win-win-win situation, where he/leo wins, users/stakeholders win, Hive/us win.
LEO is definitely one worth watching and taking part in.
My question is, where do I begin? There seems to be a huge load of information. It is seems like an impossible task to fathom.
Start with the @leofinance account and work your way from there
!ENGAGE 20
ENGAGEtokens.I wrote a comment on that post and I think if AI is integrated it'll make authors up their ante or game in writing really superb contents by all means, I feel khal is a brilliant guy and he knows what's up. He knows what's good for leo and he knows how we are gonna get there. This move is evolutionary and I can't wait, I'll be planning to buy more leo before we see the moon.
Posted Using LeoFinance Beta
It is a a good move as I think it will formalize some of the content streams and bring some structure to the interested authors. Khaleel does seem to be eager to build :)
It's certainly a good move let's see how it goes, I'm looking forward to seeing the traffic this thing will generate
Posted Using LeoFinance Beta
!ENGAGE 20
ENGAGEtokens.When I read these things and see other sites, whether or not they are based on Hive, moving forward and innovating, I wonder when Hive will take off? Even the Steem is higher, for whatever reason, but the mother site is getting ahead of us.
Don't believe it, sometimes these things are demotivating, however I keep betting here, but I keep wondering if I will be doing the right thing in the long run and not wasting my time.
Thank you for sharing this information with us.
Steem is ahead in price for very different reasons. Regardless of the price of it, the community there is a sham.
No one knows if you or I are wasting our time or not, until there is a zero or - many zeroes :)
Eso sí he visto, que el concepto de comunidad en Steemit no es lo mismo que en Hive.
And the zeros, yes, ha, ha. Until we see them, it won't be a waste of time.
What do you think of Blurt?
I sold all my Blurt. I don't use it and am not planning on it. I don't have a lot of time and I don't like the idea of crossposting my content. Unless I am willing to engage there, I won't use it and at this stage, I am not. So many post and run people kills the usecase of the platforms.
I know it's not a easy job to promote but if it is done correctly it well not only help @leofinance but other communities too
Posted Using LeoFinance Beta
the thing with the many interface and experience approach is hopefully, a handful are successful and they will drag the others along.
That's pretty cool like free ride
Yep, it is a bit of a free ride. From an investment perspective, it is a bit like investing into an index fund.
This is very well put in every regard.
Posted Using LeoFinance Beta
Thanks, it is appreciated :)
I love reading long and well-sentenced articles like yours. It's like looking at a subject from many different perspectives at once.
Kinda feels like my Hive eye is opening!
And yeah, the fact that you can be anonymous rocks! Although I won't invite all my friends, those who I invite are the ones I trust the most.
Thanks for the read!
Posted Using LeoFinance Beta
"Hive eye"
Is that the third, fourth or fifth? ;D
This is one of the "issues" in many regards, as it limits the organic reach of many users to their stranger network, not their friends and family, which is generally how other platforms grow so fast.
Welcome back any time :)
Hehe, yeah, it's something like the third eye but with a crypto twist. :D
Posted Using LeoFinance Beta
¿Two or Too?
Probably too - but who knows, I just wrote it.
Oh! if you just wrote it, then must be tootwo more likely. :)
For me, it is probably Tutu
I could not agree more with you my friend. :)
I don't understand how with my Spanglish, Esperanto and Papiamento the same thing did not occur to me before. :D
Haha! @bigtom13 I love Tom and his comments sprinkled about. Always thought-provoking words that I wish I had thought of. :))
I understand having you up in two places, I have yours on both monitors reading. One has to read, go back and read again, then dissect. I am off to work, so I frequently don't get the chance, but, I have to say, I would love to live in your brain for a moment or three.
He has a skill in perspective.
If I had a better memory, I would be a hoarder ;D Once upon a time I was able to think on my feet far better than I can now, but illness and medication has taken its toll - so it gets a bit cluttered in there. Writing helps me throw some stuff out.
Have a great day at work :)
Could be huge - formally organising the troops to produce content that drives visitors.
I think that if the community does it well, there will be a pretty decent group driving content, as they are invested in the long outcome - not just the payout after 7 days :)
With a bit more time, I think you could play a part :)
House first though eh.
I would like to. Bloody house :D
Congratulations @tarazkp! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :
You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word
STOP