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It does release endorphins I'm told. Plus think about it... Companies aren't selling you an item. They are literally pushing happiness. Once you totally KNOW happiness is fleeting, you can resist the urge to buy into such myths.

But when depressed, anything to escape the feeling.

Yep. Which is how I ended up buying a $12 vase in Kmart - a tightarse's happy pill, haha! But damn my kitchen table made me smile with some banksia and bluegum in that vase, with the light streaming in - I reckon I might get more than 12 bucks of happiness out of it. Thing is, a 100 dollar vase does the same thing and I can't image it'd be 10 times as nice.