I don't know about deserve, considering the comment - but I don't mind :)
People spend far longer on average on FB, Twitter, Insta etc - and earn nothing but stars and thumbs where the sun don't shine. I think at least here, there is a more honest look at the values of interaction. Facebook hide the true value, so they don't have to pay :)
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Well, I can't say for myself, I might have been in FB & Twitter but as for me time is too precious to have it spent that way.
Although many people uses Social media platforms to keep relationship with their client and fans going by updating them every now and then on their businesses.
Therefore, most of the people that spend much time on social media always have a reason for their actions.