Leofinance Is Project Blank: A New Direction

Did you see the latest article by the @leofinance team?

This laid out a roadmap that is very powerful. Considering what we are obversing of late, this move makes a great deal of sense. In fact, it is something that we discuss quite frequently over the last few weeks.

Since Elon Musk took over Twitter, he has discussed the "Everything Application". This is coming under the X App model that Musk laid out more than 2 decades ago.

Make no mistake, he is not going after Twitter to make it a better social media application. Nor is he really concerned with integrating payments. While both of these will be a focus, he has bigger fish to fry.

Elon Musk had visions of making Paypal into the largest financial institutions in the world. Here is an interview he recently did with Ray Dalio.

Move forward to 42:30 and play for about 1 minute to get the reference to the X App.

These are words to heed.

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Tapping Into Hive

As stated repeatedly, Hive has the potential to have dozens of "Everything Apps". Since we operate a decentralized database, it is only a matter of integrating into what is stored. This can be done by any front end.

Leofinance is obviously taking this to heart.

One of the biggest changes that occurred in the direction of the blockchain came from Leofinance itselt. The introduction of LeoThreads brought microblogging like Twitter to the Hive blockchain. This is something that can be expanded and built up.

This is exactly the new direction.

We all heard about ProjectBlank. It is going to be the stadalone application that will allow for all microblogging on Hive. This is something many were waiting for.

Unfortunately, it is no longer the case. LeoThreads is NOT a prelude to ProjectBlank. Instead, Leofinance is going to be ProjectBlank.

We all know that Leofinance is redoing their UI. The focus is going to be upon microblogging and the alpha released is expected in roughly 2 months.

Now the infrastructure is going into place that will allow for scaling and expansion. Leofinance is adopting the mindset of tapping into all Hive has to offer.

Hopefully other front ends will realize the same thing.

Decentralized Finance

Another aspect of the Leofinance ecosystem is the ability to engage in DeFi. Since it is still rather limited on Hive, we see the branching out to BSC and Polygon.

Decentralized Finance is a crucial aspect of Web 3.0. Anyone who believes this is just about social media does not understand the full implications of the shift. DeFi opens up many possibilities that do not presently exist.

So far, Leofinance is the one taking the initiative to create derivatives for the base layer coins on Hive. With both a Polygon and BSC version of HBD as well as $HIVE, we can see the expansion of both occurring. This is vital for the future as it offers another layer of resiliency.

As profitable as social media can be, it is peanuts compared to the financial world. DeFi truly can offer the possibility of disruptiong Wall Street. This is something that Hive has to tap into.

It was the entire premise behind the Hive Financial Network article that was put together. Leofinance is suited to implement some of these ideas. It was built around the premise of finance and is now expanding.

One final piece of news is the update on LeoAds. It seems like we are seeing an increase in the revenues, which will be more traffic via microblogging. This is a program that helps anyone holding Leo Power. It cannot be stressed enough of how much of a Web 3.0 concept this is.

Couple this with some developments that are pending with LeoGlossary, and we can see the overall amount of traffic exploding.

And all of us share in it.

This is the future of Leofinance.


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I get it I do but I see major adoption issues with it as well. How are we going to change leofinance from being a "finance only" mentality that has been pushed for 2 years to now a all content is welcomed here type platform?

One of the primary things that made LeoFinance so strong was it had clear direction and focus that it was finance related only which generates a lot of revenue in itself and demand. It was Niched. Going to all out general is going to be rough.

I don't know, I still think a general twitter like standalone application for project blank with it's own tokennomics (ad rev that funds the tokens value and other on platform items) and a swap "fee" collection platform for LEO, Binance, Polygon etc through the defi platforms would make A LOT more sense than this. That's just my two cents though.

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The niche of Leofinance doesnt change. Long form content is still focused exclusively upon that. That doesnt need to change. This could apply to other things developed such as games, subscriptions, and communities. There is no need, for example, to have a photography community.

As other apps clue in and start to build the "everything app" microblogging will be incorporated across the board.

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I Love this direction, it is pretty good


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I think it's possible but it needs to have a well-polished app if we want to compete with the current alternatives. Just like how I keep going back to Youtube despite the alternatives because it's a more seamless process and people are there. So there definitely needs to work to make it less confusing as possible to new users.

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That's a very smart direction, I expect the old school bloggers will not love it at first.

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It really doesnt affect old school blogging at all since it is nothing more than just comments.

Do people object to more comments being made? I guess they could.

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So we finally have a answer to the wen question

We sure do. What do you think about Elon?

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Apreesh ❤️🤗

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Kinda-ish.

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There you have it!! Grateful for defi. That is what i am doing by holding hbd in savings; is that right? Elon, interesting guy. Does that mean i should buy PayPal stocks??...

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Does that mean i should buy PayPal stocks??...

Elon left Paypal long ago.

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Ur saying i missed that boat? Lol

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I think the default dark theme is also something LEO team needs to think over. If they want inclusion of all topics, allowing either white and dark mode would be a good thing. I feel they need to come up with contest, market themes, trends to be discussed here which would bring new people, writers and also traffic that adds up with ad cashflow.

Leofinance is going to be ProjectBlank. . . The focus is going to be on microblogging and the alpha release is expected in roughly 2 months.

Quoting this to remind a forgetful man. 🤣

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I !love it!

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Indeed! Leofinance essentially becoming Project Blank I did always have a feeling would play out. Either way, all the things are leading to the snowball effect about to really kick in for traffic.

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There is no need for Twitter, we have everything we need in LeoFinance

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Still think they should rename the whole project to project blank, 100 times better than leofinance for the general public.

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We should still get the projectblank.com domain and just write SOON™ on a blank background to keep the legend alive

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This is pretty exciting.

  • I have been wondering what would become of Project Blank with the success of Threads and acknowledging the complexity of navigating Hive rewards for sortform content and the inevitable downvotes, reward disagreement and possible flag wars, which would do nothing for the community. So this strikes me as a good compromise.
  • I like the idea of the continued evolution of the community as an ecosystem, with more financial tools.
  • I find ELon Musk's endless list of ideas for businesses entertaining and satisfying. And as one who also has an endless list of business ideas, it's nice to not be alone in the universe LOL!
  • I think there are many more people like me out there who also feel the same.
  • I think that being a content consumer on Hive one gets the mindset that there are no limts to what can be built here, and the job will never, really be done.
  • :)

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