Logic tells me your analysis is correct. I would imagine most gamers are not into blogging or social activity of that sort, not with what is offered on Hive anyway.
So I have a feeling what you uncovered is not far off. That said, all those who are gaming on Spliterlands are being a part of the community and adding to the blockchain ecosystem. In fact, it is likely that Hive becomes more of a gaming mecca than it does blogging.
The gaming world is much bigger anyway.
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