I think Apple is looking to create the software so they can sell to anyone and have their platform become one of the defacto operating systems.
It is highly unlikely that Apple will ever get involved with building cars. Why would they? That is not where the big money is made.
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I think they wanted to make the Apple Car for the brand effect. So I think they will make some cars since they have an extremely loyal base.
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They might try to but if they go that route, they will lose.
Think about how hard it is to build a car and to ramp up production. I could see Apple partnering with someone such as a GM to get the hardware. Hell they dont build their phones either so I am not sure they are interested in becoming a hardware company.
Apple excels at software and controlling the ecosystem. I could see them working on some design but most of what they do will be tied to the software.
Hell what do they know about designing an electric motor? And I am not sure they care to know.
But I could be wrong.
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I think you're right. Apple was said to be in talks about a partnership involving the Hyundai, but reports say they were on-again, off again. Apparantly the parent company doesn't want to be seen as "making cars for Apple" but does want a slice of Apple's affluent and loyal user base.
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They want their cake and eat it too.
The bottom line is they will be making cars for Apple and that would likely make up the bulk of their sale. Hyundai isnt one of the top manufacturers anyway so they would likely come out way ahead through that venture.
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They put out a big press release denying they were interested in working with Apple and then somebody must have reminded them of the iPad, iPhone and Apple Watch, so they had to walk that back. Their affluent user-base will buy anything with an Apple logo on it. That's why everyone is suing them, try to get their customers.
Apple has a live-streamed event tomorrow, so I will be watching to see what new products are announced.
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Apple is one of the biggest brands in the world.
There is no way that someone will not partner with them to build them cars even if the Apple logo is what is on them.
That is a no brainer. Hell if I was a traditional auto manufacturer and Apple knocked on my door, I would be like Hell Yeah.
You tell us what you want built and we will build it.
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