Some interesting possibilities.
Of course, with an individual, the brand tends to die with the person unless that person is like Elvis or someone.
Nevertheless, we are going to be in a new world of monetization. With IP starting to get crushed, how does one monetize him or herself. It is an interesting proposition.
Even someone's videos, down the road, are not going to be his or hers. They will be hosted by communities which changes everything.
Of course, I believe, long term, we are heading for a post monetary society. That is decades in the future but I believe, maybe by 2050, we will see something completely different evolving.
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