Related, why can't we help the hundreds of millions of people without broadband connectivity?
There are about 400-500 million households around the world, most in small, rural towns that don't have access to broadband connectivity. They can't leverage the Internet to learn, shop, do business, access entertainment, and communicate the same way people take for granted in bigger cities. This digital divide is what Project Kuiper, our low Earth orbit satellite network, aims to solve. We're just launching our first production satellites, and will ultimately have over 3,200 in orbit over the next few years. While capital-intensive to launch, we believe Kuiper will be a meaningful operating income and ROIC business for us.
Apple
shares declined 5% Thursday, giving back some of Wednesday’s gains that pushed the iPhone maker to its best day since January 1998.
The technology giant, down 15% so far this month and nearly 25% since the start of 2025, surged more than 15% Wednesday after President Donald Trump announced a 90-day pause on some tariffs and dropped the tariff on most countries to 10% to allow negotiations.
"While waiting to take off on the runway at DCA just now, another plane struck our wing," he wrote. "Thankfully, everyone is safe. Just a reminder: Recent cuts to the FAA weaken our skies and public safety."
The FAA will investigate. American Airlines said both aircraft taxied to the terminal and were taken out of service to be inspected by maintenance teams. The damage was limited to a winglet on each aircraft.
Operations at the airport have come under intense scrutiny since a Jan. 29 fatal collision between an American Airlines regional jet and a U.S. Army helicopter, killing 67 people. The FAA said this week it installed a new management team to oversee air traffic control at Reagan National.
Senators last month pressed the FAA for failing to act on thousands of reports of helicopters in dangerous proximity to airplanes near Reagan National.
The Ethereum ETFs allow investors to gain exposure to digital assets without the need to buy and store the virtual coin themselves. Options give investors the right to buy or sell an asset at a predetermined price by a set date.
Crypto options are popular because they allow investors to gain exposure to the performance of an asset, rather than just investing in it. Traders are able to bet on the future price of a digital coin, and the market for doing so is much bigger than the spot one. Options trading on ETFs adds more liquidity to the crypto investment space, experts previously told Decrypt.
Why should we be the only sellers of these items? Millions of third-party merchants and small sellers offer similar or unique items. Why not let customers choose the selection, price, and delivery speed they prefer from among these millions of sellers?
After struggling for a couple years to create awareness for sellers' selection, we asked ourselves why not show their selection on the same product detail pages as our first-party selection (where all the traffic was)?
Why not allow our sellers to also store items in our fulfillment network, enable those items to have fast, Prime delivery, and fulfill those items for sellers (a program called Fulfillment by Amazon)?
Starting in 1995, we asked why can't we offer customers every in-print book?
Then, we asked, why limit ourselves to in-print—why can't we also offer every out-of-print book?
Why not offer every book, ever written, in any language—all available within 60 seconds on a device that's light and fits in the palm of your hand (Kindle)?
When we offer reviews, why must they all come from professional "experts?" Customers are great resources and will be brutally honest. Why not include customer reviews even if they sometimes dissuade a purchase?
Why not offer more than Books? What about Music, Video, Electronics, Tools, Kitchen, Apparel, Home Furnishings?
A Why Culture
Every year in my annual letter, I try to share insight into what makes Amazon tick. At the highest level, we're aiming to be Earth's most customer-centric company, making customers' lives better and easier every day. This is not easy to do in general, let alone year after year. In fact, it's actually quite hard, especially with the rapid rate of change in technology, customer habits, and new products from large and small companies alike. If we want to have a chance at succeeding in our mission, we have to constantly question everything around us.
Prime Video continued to offer compelling original shows, including new seasons for Fallout, Reacher, The Boys, and The Lord of the Rings: Rings of Power, movies like Road House, The Idea of You, and Red One, live sports like Thursday Night Football and UEFA Champions League in Europe (with the NBA and NASCAR coming in 2025), and new selection, highlighted by Apple TV+ joining Prime Video Channels. We launched a series of new Kindle devices that included a new color version, a larger Scribe option, and our fastest Paperwhites ever (the collection of which drove the highest Kindle unit sales for a single quarter in over a decade). And, we continued to add more selection, price transparency, and same day shipping for Amazon Pharmacy.
Related, why can't we help the hundreds of millions of people without broadband connectivity?
There are about 400-500 million households around the world, most in small, rural towns that don't have access to broadband connectivity. They can't leverage the Internet to learn, shop, do business, access entertainment, and communicate the same way people take for granted in bigger cities. This digital divide is what Project Kuiper, our low Earth orbit satellite network, aims to solve. We're just launching our first production satellites, and will ultimately have over 3,200 in orbit over the next few years. While capital-intensive to launch, we believe Kuiper will be a meaningful operating income and ROIC business for us.
Apple
shares declined 5% Thursday, giving back some of Wednesday’s gains that pushed the iPhone maker to its best day since January 1998.
The technology giant, down 15% so far this month and nearly 25% since the start of 2025, surged more than 15% Wednesday after President Donald Trump announced a 90-day pause on some tariffs and dropped the tariff on most countries to 10% to allow negotiations.
"While waiting to take off on the runway at DCA just now, another plane struck our wing," he wrote. "Thankfully, everyone is safe. Just a reminder: Recent cuts to the FAA weaken our skies and public safety."
The FAA will investigate. American Airlines said both aircraft taxied to the terminal and were taken out of service to be inspected by maintenance teams. The damage was limited to a winglet on each aircraft.
Operations at the airport have come under intense scrutiny since a Jan. 29 fatal collision between an American Airlines regional jet and a U.S. Army helicopter, killing 67 people. The FAA said this week it installed a new management team to oversee air traffic control at Reagan National.
Senators last month pressed the FAA for failing to act on thousands of reports of helicopters in dangerous proximity to airplanes near Reagan National.
The Ethereum ETFs allow investors to gain exposure to digital assets without the need to buy and store the virtual coin themselves. Options give investors the right to buy or sell an asset at a predetermined price by a set date.
Crypto options are popular because they allow investors to gain exposure to the performance of an asset, rather than just investing in it. Traders are able to bet on the future price of a digital coin, and the market for doing so is much bigger than the spot one. Options trading on ETFs adds more liquidity to the crypto investment space, experts previously told Decrypt.
Why not practically everything?
Why should we be the only sellers of these items? Millions of third-party merchants and small sellers offer similar or unique items. Why not let customers choose the selection, price, and delivery speed they prefer from among these millions of sellers?
After struggling for a couple years to create awareness for sellers' selection, we asked ourselves why not show their selection on the same product detail pages as our first-party selection (where all the traffic was)?
Why not allow our sellers to also store items in our fulfillment network, enable those items to have fast, Prime delivery, and fulfill those items for sellers (a program called Fulfillment by Amazon)?
Starting in 1995, we asked why can't we offer customers every in-print book?
Then, we asked, why limit ourselves to in-print—why can't we also offer every out-of-print book?
Why not offer every book, ever written, in any language—all available within 60 seconds on a device that's light and fits in the palm of your hand (Kindle)?
When we offer reviews, why must they all come from professional "experts?" Customers are great resources and will be brutally honest. Why not include customer reviews even if they sometimes dissuade a purchase?
Why not offer more than Books? What about Music, Video, Electronics, Tools, Kitchen, Apparel, Home Furnishings?
A Why Culture
Every year in my annual letter, I try to share insight into what makes Amazon tick. At the highest level, we're aiming to be Earth's most customer-centric company, making customers' lives better and easier every day. This is not easy to do in general, let alone year after year. In fact, it's actually quite hard, especially with the rapid rate of change in technology, customer habits, and new products from large and small companies alike. If we want to have a chance at succeeding in our mission, we have to constantly question everything around us.
Prime Video continued to offer compelling original shows, including new seasons for Fallout, Reacher, The Boys, and The Lord of the Rings: Rings of Power, movies like Road House, The Idea of You, and Red One, live sports like Thursday Night Football and UEFA Champions League in Europe (with the NBA and NASCAR coming in 2025), and new selection, highlighted by Apple TV+ joining Prime Video Channels. We launched a series of new Kindle devices that included a new color version, a larger Scribe option, and our fastest Paperwhites ever (the collection of which drove the highest Kindle unit sales for a single quarter in over a decade). And, we continued to add more selection, price transparency, and same day shipping for Amazon Pharmacy.