Starting in 1995, we asked why can't we offer customers every in-print book?
Then, we asked, why limit ourselves to in-print—why can't we also offer every out-of-print book?
Why not offer every book, ever written, in any language—all available within 60 seconds on a device that's light and fits in the palm of your hand (Kindle)?
When we offer reviews, why must they all come from professional "experts?" Customers are great resources and will be brutally honest. Why not include customer reviews even if they sometimes dissuade a purchase?
Why not offer more than Books? What about Music, Video, Electronics, Tools, Kitchen, Apparel, Home Furnishings?