Amazon sellers lose coveted buy box ahead of Prime Day after Target discount snafu
Target's discounting event this week wreaked havoc on some third-party merchants, who say they lost sales on Amazon because of the way prices were promoted.
When Brandon Fishman ran a discount on his vitamin-infused coffee for Target's weeklong deals event, he wasn't worried about how it would affect his business on Amazon. He certainly didn't expect his sales there to "fall off a cliff."
Fishman was in for a rude surprise. During Target's sales event this week, Amazon's automated systems detected his bag of VitaCup coffee was available there for $13.43, about $1.50 cheaper than his listing on Amazon.com.