What does this mean for users and advertisers?
The monetization of Meta AI app shouldn’t come as a surprise for users, knowing that its competitors have already brought paid subscriptions to their services. At this point, it’s difficult to see how Meta’s AI assistant could be any different from the options available in the market – especially for users who use AI for general purposes on minimal level.
Regarding advertisers, Zuckerberg’s alarming vision on automating the entire ads process signals a danger for large agencies and brands. While businesses will be able to outline their goals, they will have to rely entirely on Meta’s AI to generate the desired results – a practice that could potentially disrupt the entire advertising system with rising ad costs.