“Over the last 5 to 10 years, we’ve basically gotten to the point where we effectively discourage businesses from trying to limit the targeting. It used to be that a business would come to us and say like, “Okay, I really want to reach women aged 18 to 24 in this place”, and we’re like, ‘Okay. Look, you can suggest to us…’”, he said.
“If they really want to limit it, we have that as an option. But basically, we believe at this point that we are just better at finding the people who are going to resonate with your product than you are. And so, there’s that piece.”
Zuckerberg also claimed that Meta aims to take total control over the creative process of advertising to deliver the required results. This model, known as “infinite creative”, allows its AI to continuously generate and refine ad content, with the potential to reshape the traditional advertising landscape entirely.