Adobe takes stake in Synthesia, startup behind AI clones for corporate videos
Synthesia told CNBC that Adobe's venture capital arm injected an undisclosed amount of funds into the firm in a "strategic" partnership.
Synthesia told CNBC that Adobe's venture capital arm injected an undisclosed amount of funds into the startup as part of a "strategic" partnership, without elaborating further on financial and commercial terms.
The startup, which says it serves more than 70% of the Fortune 100, sells a platform that businesses can use to develop videos with life-like avatars generated by AI. Individuals can make their own AI avatars, either at one of Synthesia's production studios or on a personal device.