Substack says that video creators who are worried about their future on TikTok can join its platform to build a subscription-based video business and that creators on Substack can reach their audience directly, without relying on algorithms.
Once creators publish videos, they can track post views, and new subscribers, and see the estimated revenue growth from new paid subscriptions driven by their posts. They can also monitor changes over time.
Currently, creators can only paywall entire video posts published in the app. In the future, Substack plans to enable creators to show specific portions of the video to free subscribers as a teaser.