Substack now lets creators monetize videos and post them directly from its app
As TikTok's future in the U.S. remains uncertain, Substack is aiming to lure creators to its platform by doubling down on video.
As TikTok’s future in the U.S. remains uncertain, Substack tries to lure creators to its platform by doubling down on video. The company announced on Wednesday that it’s now allowing creators to monetize their videos on the platform, and letting them publish video posts directly from the Substack app.
Previously, creators have been able to share videos in Notes, which is Substack’s Twitter-like feed, but the Notes feature doesn’t support paywalls.
Plus, subscribers aren’t notified when a creator posts a Note. By publishing video posts, creators can now directly reach their audience and monetize their work.
Substack says that video creators who are worried about their future on TikTok can join its platform to build a subscription-based video business and that creators on Substack can reach their audience directly, without relying on algorithms.
Once creators publish videos, they can track post views, and new subscribers, and see the estimated revenue growth from new paid subscriptions driven by their posts. They can also monitor changes over time.
Currently, creators can only paywall entire video posts published in the app. In the future, Substack plans to enable creators to show specific portions of the video to free subscribers as a teaser.