Buy with AWS has one key difference in that it's free for software companies to embed. Because the services are running on top of AWS, the purchases result in more revenue for Amazon.
"Buy with Prime is a separate initiative, but we're very close to that team and collaborate on technical implementation," Yanchyshyn said. He added that, while "we definitely sort of trade notes on success," Buy with AWS is "ultimately a very different use case."
Yanchyshyn said that Matt Garman, who was tapped to lead AWS earlier this year, is focused on making partners the center of the customer journey.