Alibaba-backed Xreal launches augmented reality glasses with new chip as Meta rivalry heats up
Xreal is betting on glasses, rather than headsets like Apple's Vision Pro or the Meta Quest, to be the mass-market winners in augmented reality.
Xreal on Wednesday launched its latest generation of augmented reality (AR) glasses as it looks to fend off competition from the likes of Meta and Snap.
The company, which is backed by Chinese e-commerce giant Alibaba, is hoping to capitalize on the growing interest in AR glasses.
The Xreal One Series features the X1 chip which is the company's first self-designed processor for its glasses and marks a big step for the product's capabilities.
Xreal talks up the ability for wearers of its glasses to be able to connect to devices such as a phone, laptop or games console, and see their content on a huge digital screen in front of them. The previous generation of Xreal's product required a companion device called the Beam for connections to a device, but the latest chip means that the Beam is not required.