The Zuckerberg Vision
“Our focus for this year is…making Meta AI the leading personal AI with an emphasis on personalisation, voice conversations, and entertainment,” the Meta CEO said.
“As AI unlocks more productivity in the economy, I expect that people will spend more of their time on entertainment and culture which will create an even larger opportunity to create more engaging experiences across all apps.”
The Meta AI app, launched in April, joins an already robust social media ecosystem including WhatsApp, Instagram, Facebook, and Messenger. Currently, it’s free for use across both iOS and Android devices. It comes with a Discover feed that allows users to share how they are using AI to generate results. This feature also signals an additional base for serving product recommendations or ads to users.