Much of the work in bringing the new ETFs to market will fall to Crypto.com and its U.S. affiliate, Foris Capital, a familiar arrangement for Trump, who has long allowed other companies to develop products with his name and brand.
Crypto.com CEO Kris Marszalek, in the statement, touted access to a "brand with a loyal following."
The funds will be marketed under TMTG's newly-launched fintech brand, Truth.Fi. According to the press release, the crypto exchange will "support the backend technology, provide custody, and supply the cryptocurrencies for the ETFs," which are set to include a unique basket of digital assets like bitcoin and cronos (Crypto.com's native token), alongside traditional securities spanning industries such as energy.