"I think that it's the biggest upgrade in Xreal history and probably the biggest upgrade for the entire consumer AR glasses [sector]," Chi Xu, CEO of Xreal, told CNBC in an interview.
The X1 chip was in the works for three years, Xu said, adding that he sees it as a way to increase the capabilities of the glasses to differentiate from the competition.
"We have to step up to define a chip that is really defining some of the new features for these types of glasses," Xu said.