“I think that there will be a large opportunity to show product recommendations or ads as well as a premium service for people who want to unlock more compute for additional functionality or intelligence,” Zuckerberg said during the company’s earnings call. However, he remained coy on finer details regarding when the subscription tiers will be released.
A news for Meta advertisers
Zuckerberg also focused on Meta’s commitment towards enhancing the ads business by using AI.
The Harvard University dropout also confirmed how AI capabilities have helped Meta become better at targeting through broad options, edging advertisers to ditch the usual targeting options in the ads manager dashboard.