The small market cap freaks many I’ve told for mainly investing reasons. Also seeing certain individuals downvoted for petty reasons was a complaint one left back on the Steemit days. I think it will take a bull run after this long bear market to really get interest going again.
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There are different types of investors. Some are willing to take a risk in the long term if they see something in a project (look at theycallmedan, he was an investor building stakes in different crypto projects, and now he is so involved in Hive).