For Large Investors we need Smts. So they can promote their project on Hive. I don't think the first step would be to buy Hive for them. Would be a second step. Reason for me to say that is because it isn't a passive thing like holding bitcoin.
Some people only want to park money on projects they like. And as far I know, hive doesn't have a self beneficial cycle for them. Like they can be an energy provider for Rcs or something like that.
Or invest in Tokens/projects with the master token Hive. That would also need some Smts first. The better Smts are, the bigger we can go.