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I supposed you didn't tell it in which tone to write, like emotional, ironic, optimistic, playful, etc. On top of that, you can tell it to write in a specific style of writing, like academic, conversational, metaphorical, etc. You can even tell it to write in a style of a specific writer.

More and more people will eventually learn advanced prompts. Prompts that essentially build an "RPG character" that sounds and feels human. ChatGPT is currently limited with data so the content is also limited to those that don't do their own research and use data priming to assist the AI's writing. But as soon as that changes there will be more AI-generated content on the internet than human written one. At least, it looks to me that way.

I did play with that some, but found it to be awful. I know it will get better over time.