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It is possible to be both, which is pretty cool. Normally, a gamer buys a game from some software company and consumes it with no other gain than the act of consumption. On Hive, it is/could be possible to do this also, but generally people are buying into some percentage (even small) share of the future of the gaming "company" and ecxperience itself. It is like buying NHL 2020 and becoming a shareholder of EAsports through the purchase of the game.

That would change the world economy a lot ;)