In the case of Hive, community engagement is the key. If there's some kind of partnership, that relationship can kick of with an AMA
I agree AMA's can be introduction to their business.
We will probably start to see more of the "advance hype team" methods. Businesses will have a few people get started in the community (posting, commenting, discord) and pivot toward supporting the brand when it onboards
Excellent point. They kind of pre-hype before the brand/business show up on Hive. I can see that happening.
One recent example that comes to mind is the zenzo.io team - they rolled into the community discord, are active in chat, learned a ton about Hive, and have been helping newcomers in that discord. Maybe it's just their style, maybe they get it, but it's a good example of how to land on Hive
I'll have to check them out and see how they went about getting started on Hive. Good feedback and totally agree with what you are saying.