Define "use", as in leave more comments ? If so, more interesting, shorter form and more new related content.
Basically the only social media I use a ton is reddit, and it has all that. I never take the time to read super long form content. But a small 6-7 liner, or an interesting short story on askreddit is always fun to read.
I'm not even talking specifically about the social aspects of the chain. Naturally that's what most would be thinking about, but, there are many out there like yourself thinking beyond that.
Well then, an engaging game that is not pay to win would be my answer. I am not a fan of games where you can buy you way in. And too often games on crypto projects are focused on making a profit over making a fun game.
Kinda hard to envision anyone working day and night to make a game, an act of devotion and inspiration, without some profit motive.
What motivation would you suggest besides profit and love? Note: love is not requited in code.