There is much to think about concerning branding. We should have consumer insight and producer insight, and we should meet each other in domesticated markets.
Branding is about giving a brand to a product and to an organization. Branding is about speaking in free ways, and to give all your support and warmth everywhere in all the relations. What should be done and how should we think? We should use the potentials in the human body, and the human life in completely manners. Life is energy, and you are using yourself inside and outside the relevant environments in question.
So, what is branding when it comes to perception? You should be engaged in what you do in the organization and in the markets. Branding is about giving a meaning to the organization, why are we here? You should build an image with giving positively talking, and you should build pleasure, enjoyment and warmth in cozy surroundings. Building a good image for your brand, can be done in the following units:
- From the producer
- From the distribution channel
- From the main seller
- From the consumer
- From the markets and the relations
- From the environments
The producer must think branding, and how we get positive values for the brand in question by using conversations. Norway and all the countries in the world, have the possibility for developing brand loyalty, and the producer should give supporting manners and information to the people that are involved. The distribution channel is like political economies. You should spread the information in the channel with giving yourself to the socio-political environment. There are humans there, and there is politics with finding out what to do. The main seller should find arguments to sell the product and the brand. The consumer has insights in the markets by meeting the products with getting insights. The markets and the relations are domesticated, and hence you are in known environment with relevant other organizations, and you are filled with consumers around, and they are in constantly movements, or they are just silent and they are calm! The environments are all things you perceive in people and organizations around your organization!
But how can you build a brand in sensible ways? The brand is symbols, signs, letters and figures about what the brand really is! You should build the brand with having including environments, with giving warmth and benefits about why I should choose the brand. We should also have arguments about why the brand is sensible to have. You buy a brand due to a price, due to the organization and the employees, due to traditions and culture, and due to what you feel about the brand and the product. And there could be many more things also, but these things are the most relevant!
The human body is with talking with free associations, and you must always adapt yourself to the environment where you are. Standardization and easy talking are sometimes the way to do it, and other times you must speak little, relatively much, and sometimes much. The human body is filled with different properties, and you should be normal in conversations, and it is good to be free and using the dialogue in ways that creates credibility!
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Sverre Larsen
Kristiansand, Norway
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